Making the rounds among infomercials and websites these days is the sauna belt, which claims to be an effective weight loss and weight training tool. The sauna belt, which resembles a thick belt that can be fastened around the waist or legs, has been in the past marketed as a way to use heat therapy to aid weight loss through sweating and in order to increase muscle mass through helping muscles to contract. Despite the lofty claims, sauna belts don’t actually do what they’ve been originally marketed to do. Before you purchase a sauna belt, be sure to buy it for the right reasons rather than what they claim to do.
The Claims
The sauna belt, as marketed in the United States, Canada, and other countries, claims to use heat to melt away fat in sessions of about 50 minutes long. The website for the belt makes claims to be great for targeting specific areas of the body in order to allow people to reduce fat and cellulite to accommodate those with a particular area they wish to tone. Presumably, the marketing strategy chosen works off the perception that people consider heat to be the source of getting rid of body fat […]

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